Research strategy
My group used a range of different research, as one of the things we had to do was primary research. We did this by being able to present a power point presentation, after we had presented our presentation we would therefore ask our class if they had any question that they needed to ask us about what we had talked about and what we had chosen for our music video and how we could as a group improve our video. Also in our group we all had to have a roll that had fitted each of us in our group. We also had to do some research on our chosen song to see if it was alright to use.
In this unit which was Unit 22 we did some type of secondary research which therefore involved looking at the type of genre that would best for my group and to how well we would put the video together. for the type of video we choose we also had to decide on the location that we best fit our video type. We also based this on to what other people liked and to what they would to watch, so that my group would be but also the people that view the video. Another part of the secondary research we did was to research the equipment we was going to use to check the cost of hiring the camera that we needed to use to make our music video. Then after that my group then viewed and analysed different music videos that was in the same category that we was using.
Then as a group we done some research on our group to see what they liked to listen to. We therefore organised them into gender and age. We therefore found out that the target audience would be 15+ and they would be a mix of both males and females
We also did some market research to home we would construct our video together. This was because we wanted our music video to look to a professional standard
We also did some production research to how we was going to be able to get the correct equipment that we needed in order to do the music video. We had a look at different cameras but also at the same time we had a look at different tripods, we wanted to choose the right one the best fitted us but also our budget. We had shown what location we needed to use that best fitted us and our video.
